The results from the Yoga surveys are in.
One of the questions we asked is "What is your most successful form of marketing?"
And the answers didn't surprise us too much.
What definitely didn't surprise us was that all 4 happen to be low cost or free forms of marketing.
Now, don't take that as evidence that paid advertising doesn't work or that it's not worth it.
It does work and it IS worth it (it just takes more skill and testing to make it work).
It's more likely that studios owners are drowning in overhead and barely able to stay afloat as is. So spending money on marketing just seems too risky.
Food on the table is more important than another marketing gamble.
The survey results show that majority of studios spend less than $500 on marketing each month (a large number spend nothing at all).
And most studio owners are not making a personal income from their studio and those who are generally make under $50k a year.
So it's pretty much a decision of paying the rent or gambling on marketing.
We get it. We've been there.
Ironically the way out of this situation is to... spend money on marketing.
But let's put that idea to the side for now.
Instead let's focus on these 4 best low cost and no cost marketing methods and let's make them work EVEN better.
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